HTML Stationery vs Templates
Posted:
Thu Aug 13, 2009 4:49 pm
by datamaze
This might just a matter of semantics but...
What is the difference between an HTML Stationery and a Template that uses HTML?
For some reason I can't quite wrap my head around this...
Posted:
Mon Aug 17, 2009 10:08 am
by John Sindelar
Hi there.
Good question.
So the stationery is the HTML itself. I like to think of it as a single block of text with tags for each "region" mixed in amongst the HTML. A region might be something like [Main Text].
The template then is a record in fmSpark that contains a lot more info: it describes what kind of mailing there is (email, letter or label), the title, which layout to use if a printed mailing, and which stationery to use if it is an HTML email. And here is the difference... the template may contain text for each region in the stationery. So a template might have some actual copy about your company written in the [Main Text] area. In this way you can change the content of the mailing in the template without having to edit the html in the stationery. You could also have a number of templates (Thank you for your order, Sorry you cancelled your order, etc.) share the same stationery (HTML Letterhead).
Hope that helps.